Texas Student Media was originally known as Texas Student Publications (TSP). Back when The X-Files were rad, TSP worked with an outside advertising agency (I want to say Lee Tilford?) to create a sci-fi based marketing campaign, the theme of which was that TSP was the pathway to accessing a "powerful consumer life form" (UT students).
In addition to the "TSP Network" T-shirts, there was a commercial (a nod to Kevin McCarthy in Invasion Of The Body Snatchers) and media kits in the form of little top-secret briefcases.